Hello! Welcome to your blog post. Blogging can be hugely important for your website’s SEO success and for keeping customers coming back for more! You can use your blog to share about business updates, recent shoots, cool new products, and all kinds of other things.
But it doesn’t have to be all business all the time! Readers will love to get to know the “real you!” The person, artist, and entrepreneur behind your great business. Don’t be afraid to show your personality while your write! Blogging is meant to be sort of informal, which helps connect with readers on a personal level.
So, what are you going to write about? A good way to start is by sharing your recent work.
Have you done any cool shoots lately? (I know you have, you all-star photographer!) I bet you have loads of images just waiting to be shared with your adoring fans.
Making this kind of post is really easy! There’s even a template you can follow to write a quick blog that follows all of the “Blogging Best Practices.” It goes like this:
Your title should be about 6-10 words and describe your post in an interesting way. Keywords are important, but they should be your secondary priority.
“Winter Wonderland Engagement Shoot In Downtown Raleigh”
Something like that so set the mood, hook readers, and give a little information about your shoot. This will also help people searching on Google find you if they’re looking for a specific venue, location, or photography style!
You don’t have to write a novel! Just 1-2 paragraphs of text should do. Focus on the “who, what, where, when, and why” of the post to keep it simple.
“Had a ball shooting this engagement photography session with Alex & Sam in Center City Park! The weather was just right, and the energy of this sweet couple just shines through!”
Nothing too fancy. You just need some words to ground readers, set the stage, and give your post some searchable text. That way Google match your post to people who are searching for a great photographer like you.
As for photos, limit yourself to 10-15 per post. If you want to share more, link readers to a gallery to see all the awesomeness.
Remember: No Dead Ends! At the end of your blog, give the reader something to do next. Whether that’s to see a gallery, book a session, or simply read another blog, give them a link — preferably a big old button…like this one!
Okay, your cool blog is done. Now all that’s left is to publish and get readers. Think of blogging as part of your marketing strategy – because it really is.
Blogs help people find you through search engines. But you can also share your blogs on social media platforms to get people ooh-ing and ahh-ing over your work on your website. The goal is to show them around the place, dazzle them with your work, and hopefully they’ll end up booking their own sessions – or signing up for updates! Sharing is easy. Just click “Share” and post to the social media of your choice. Done and done.
Our last notes are about design. Both for your overall blog layout and for each post.
People are visual creatures... but you know that already. A beautiful blog will encourage people to stay & read more! Your blog comes with a bunch of layout options so you can create a gorgeous experience for your readers.
If you write a longer article, try to break up the words with images peppered throughout. Photos make for a more enjoyable read!
If you have extra widgets, you can easily embed them in the footer or sidebar of your blog. Putting in a subscription form, for instance, is a great idea to keep people hooked on reading your blog!
That’s about it! You now know everything you need to make a great blog for your business! Good luck, champ. I know you’ve got this. But if you ever have any questions, drop us a line, and we’ll be glad to help!
Lauren and Adam's St. Petersburg Beach Wedding
Being a Tampa based wedding photographer, I have the privilege of photographing many beach weddings and love doing so! Lauren & Adams beach wedding in St. Petersburg, FL was no exception. Our day began at the Sirata Beach Resort, where Lauren and Adam's wedding party prepared for their big day. In Lauren's hotel room, it was the normal hustle and bustle you can expect on a bride's wedding day as I captured the ladies applying their makeup, primping their hairstyles, and arranging those last minute special details. As usual, the atmosphere in the groom's room was a little more relaxed as a snapped some photos of Adam getting ready.
Next, we traversed across town to the Museum of Fine Arts in downtown St. Petersburg to capture Lauren and Adam's "first look" and wedding party portraits underneath the shade of the lovely Banyan trees in Straub Park. I had some ideas for the couple's "first look" photos, but Lauren had her own idea in mind... It worked out perfectly! As you can see from the photos, Adam was stunned and mesmerized as he gazed upon his gorgeous bride.
After the photo shoot, we raced to the Grand Plaza Hotel & Beach Resort, just in time for Lauren and Adam's nuptials on St. Petersburg Beach. The ceremony was beautiful. You could really witness the love and devotion Lauren and Adam posses for one another as they said their "I Do's."
Following the ceremony, the celebration moved indoors to the Imperial Ballroom--a stunning ballroom located on the bottom level of the Grand Plaza Hotel and Beach Resort. I was thrilled to capture Lauren and Adam's first dance, cake cutting, wedding toasts and more as they were surrounded by their treasured family and friends.
As the wedding celebration continued, we were able to sneak outside to catch a few bride and groom portraits on St. Petersburg beach during sunset. Their wedding celebration was fantastic, and you can check out some of the photos below!
Grand Plaza Hotel & Resort//Sirata Beach Resort// St. Pete Museum of Fine Art// St. Petersburg Beach//St. Pete Beach